Increase Profitability with Smarter Shipping Strategies

Shipping is one of the biggest levers on your margin, and Elevate lets you test it like any other variable. Choose the configuration that matches the question you’re trying to answer:

• Free shipping thresholds — find the order value where free delivery pays for itself in bigger carts
• Flat-rate options — learn whether a lower rate wins enough extra checkouts to justify the cost
• Head-to-head strategies — pit a threshold against a flat rate and let revenue decide

The shipping offer that converts in one market can quietly lose money in another. Elevate lets you scope each test geographically, so you can tune rates market by market instead of settling for one global compromise.

Setup takes seconds: select the percentage of visitors who enter the test, apply geographic targeting, and filter by UTM parameters to include or exclude specific campaigns. Everyone else keeps seeing your current rates, so the risk stays contained.

Shipping tests live or die on second-order effects — a cheaper rate can lift conversion while quietly eroding margin. Elevate’s dashboard puts the whole picture in one place: conversion rate, average order value, and revenue per visitor for every rate or threshold you test.

The statistics run themselves. Significance is calculated automatically, so you can tell a genuine winner from random noise without touching a spreadsheet — and act on the insight while it’s still fresh.

Most stores set shipping rates once and never revisit them — which usually means leaving margin on the table. After a test, you know precisely what your customers will pay for delivery and where free shipping starts paying for itself.

Apply the winning configuration and keep iterating: trial a new threshold before the holiday rush, revisit rates when carrier costs change, and let data rather than guesswork set your shipping strategy from here on.