Seamless A/B Testing for Your Shopify Headless Store

Headless architecture shouldn’t put A/B testing out of reach. Elevate connects to your headless Shopify store quickly and works with your custom storefront rather than against it — whether you build on Hydrogen, Next.js, or your own stack.

There’s no re-platforming and nothing fragile bolted on: connect the store, keep the frontend your team has built, and start running experiments on the experience your customers already use.

Headless traffic is rarely uniform — campaigns, markets, and devices all behave differently — so Elevate lets you aim every test at exactly the segment you want to learn about, and get results precise enough to act on:

• Target by device, location, or visitor behavior
• Scope tests to specific campaigns or traffic sources
• Control how much of your traffic enters each experiment
• Keep every other visitor on the unchanged experience

Every experiment reports back the moment traffic starts flowing. Real-time dashboards track conversion rate, average order value, and revenue per visitor for each variant, with statistical significance calculated automatically.

Decisions about your headless storefront rest on live evidence instead of instinct: keep what measurably wins, drop what doesn’t, and head into the next test knowing exactly what the last one earned you.